Digital Marketing Specialist (Employer Brand)

Opis stanowiska podany przez pracodawcę:

• Lead the management and optimization of the corporate career website to effectively showcase vacancies, courses, and events.
• Develop and execute strategic email marketing campaigns to engage potential candidates and promote company initiatives.
• Plan, launch, and manage targeted Meta Ads and LinkedIn campaigns to enhance brand visibility.
• Work closely with stakeholders, including recruiters, training teams, event organizers, and the marketing team, to align strategies and deliver cohesive employer branding initiatives.
• Collaborate with cross-functional teams such as copywriters, designers, and other creative professionals to ensure consistent and engaging content delivery.
• Analyze performance metrics across email, website, and advertising campaigns, using insights to refine strategies.
• Conduct competitor research to identify trends and opportunities in employer branding.
• Apply basic SEO techniques to improve the website’s search rankings and user experience.

Wymagania stawiane pracownikowi:

• Proven experience in email marketing, website management, Meta Ads, and LinkedIn campaign management.
• Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email campaign platforms like Mailchimp or HubSpot.
• Strong analytical skills with the ability to measure, interpret, and act on campaign success metrics.
• Basic understanding of SEO principles and web optimization techniques.
• Experience collaborating with cross-functional teams, including recruiters, designers, and marketers.
• Excellent organizational and multitasking abilities, with a track record of managing multiple projects simultaneously.
• Creativity and attention to detail, with a proactive approach to problem-solving.
• Strong communication skills, both written and verbal, to coordinate effectively with stakeholders.
• Familiarity with employer branding trends and best practices (preferred).

Firma oferuje:

• The opportunity to shape and promote a dynamic employer brand through digital innovation.
• A collaborative and supportive team environment.
• Access to professional growth opportunities and training.
• Competitive salary and benefits package.

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